Millions of PhD’s are tuning the google’s ranking, so you can’t cheat them.
○ Instead put the customer first by creating a unique quality of content first, to get
ahead.
● Changes in Google’s algorithm:
○ hummingbird.
○ pandas link stuffing ont work.
○ Be spam free.
● 5C of content marketing.
○ Content offence. Content is king.
○ Code defense. Meta Tag optimization.
○ Credibility special team. Be worth talking about to get backlinks
○ Connections coaching staff. Use social media to establish connections with
experts and influencers.
■ Publish content on slide share, reddit, medium => be question oriented
and find what questions others asked and then answer them. You can
backlink your contents in your answer.
○ Cash GM. Put users first but identify monetization strategies. Collect leads.
● Important rule: Law of reciprocity.
● Use tools:
○ Hosting and domain - godaddy (use coupon)
○ Website and platform - wordpress with Yoast plugin for SEO tags.
○ email: AWaber (email opt in)
○ Analytics: use Google Analytics (ROI) - measurement, track videos.
■ Sync it with webmaster, and google keyword.
○ Webmaster - Google & Bing
■ Check any errors such as broken link, 404 errors, 301 redirect
■ Test site usability on desktop and mobile
○ SumoMe: WordPress Plugin Powerpack. provides a suite of social media,
lead generation, and content marketing plugins for WordPress and other
platforms.
○ Scrollbox (https://sumome.com/app/scroll-box). Email is still a highly effective
tool to grab more leads, communicate with customers, and get the word out
about your latest product. Scroll Box provides a quick and easy solution.
○ Share (https://sumome.com/app/share) is a floating social media plugin that
travels with you as you scroll through the content on a web page.
○ Highlighter (https://sumome.com/app/highlighter). Designed to encourage
sharing on Twitter, Highlighter lets readers easily select portions of your article to
share as quotes on Twitter or Facebook.
○ Image Sharer (https://sumome.com/app/image-sharer). After you install the
Image Sharer plugin (it takes about 30 seconds), all photos on your website will
automatically get professionally overlaid social sharing icons for Pinterest,
Facebook, and Twitter
○ Content Analytics (https://sumome.com/app/content-analytics). What
content the users are reading on your page
○ Heat Maps (https://sumome.com/app/heat-maps). Where users click.
● Content marketing:
○ Data driven performance based coupling
○ Create content and make it discoverable
○ Use hootsuit and Buffer for scheduling
○ Do guest blogging over the web
○ Have a story to tell - differentiate
○ Start with: cause, idea, trender, unique subject you know
○ Create native content and social connections for credibility
○ Humanize your brand by story telling
● You need to have 3 main things for success:
○ Great, compelling, and relevant content.
○ Authenticity, originality, and uniqueness.
○ Native to the platform.
● Articulate why you are unique.
● Every day read from great bloggers.

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